Continuation of Kristi Daniel's* Branding and Marketing presentation from ABT first weekend. Lecture Topics include:
-Bringing energy and vibration to business and marketing and putting energy into the message and delivery every step of the way
-Maneuvering around whatever feels "off"
-What is the experience of the customer? What experience do you want to have?
-Where am I interacting with my clients? What is their experience of it? What experience do you want to give them?
-Outreach goals: What is the greater purpose; What funds do you have to allocate; What are your outreach offerings (books, appearances); Marketing messages
-Anticipating questions/reactions of audience
-Have a clear Return/Refund policy
-Clear, concise Call to Action (how they should contact you)
-Determine who are your natural allies, champions, potential partners, supportive clients
-Referral programs
-What resources do you need (websites, freelance help etc.)
-Invoicing
-Measuring success - define measures and milestones
-Ask the question, does this fit me, or am I trying to fit in?
*Kristi Daniels is an executive coach and business strategist. She runs a global consultancy, Thrive 9 to 5, LLC, counseling corporate leaders on how to transform the conversation about whatÕs possible for their business operations, their people and the communities they serve. The Thrive 9 to 5 ¨ model gives leaders a roadmap to integrate conscious business principles within the culture, which includes creating a compelling vision, defining and living core values, and executing a thoughtful plan to navigate change and inspire people to their greatest levels of performance and fulfillment. KristiÕs experience includes more than 15 years in strategic communications and helping businesses and nonprofits create a more powerful and engaged conversation with their audiences.
